Magical, nostalgic range of wool softies and hand crochet blankets

Founded in 2008 by Australian designer Kylie Platt, inspired by a love of childhood — play, imagination, and the joy of making things by hand. 

After seeing so many soft toys come and go in her own children’s lives—often poorly made and loved for a moment,  and quickly discarded—Kylie set out to create something different.

Each of our forever friends is made with hand-finished details, thoughtful design, and exceptional quality.

Created in small batches, ensuring every piece is unique — a forever friend with its own name, personality, and story to tell.

We use natural materials wherever possible and are proud to support Australian farmers by using Australian merino wool for all of our knitted clothing.

Every forever friend begins its life in our Torquay studio, where we design, sew, and bring each character to life.