Fun, Practical, Functional, Elegant bags for the modern busy woman.

Buying a Willow Bay bag is more than just adding another accessory to your wardrobe. You’re becoming part of a global community of women who know it’s possible to have it all in one bag.

Fashion. Fun. Functionality.

Whether you’re a new Mum looking for a stylish a nappy bag, a busy working woman searching for the bag to take you from the office to the gym or a global traveller looking for the perfect cabin bag.

Willow Bay has the perfect bag no matter where you’re at in your life or where you’re going.

Born on the beaches of both Sydney & Adelaide in 2017, and loved the world over, Willow Bay bags are equally at home on the school run or the Miss Universe stage.

A bag designed to suit the lifestyles of a busy woman in Australia was just responding to a universal need.

From Paddington to Pakistan, Sydney to South America, Adelaide to Asia, Willow Bay has collections to suit your busy lifestyle.